cordially invites you to join us for a virtual webinar entitled
CORONAVIRUS: FIVE RULES FOR GROWING CUSTOMER LOYALTY
Five rules form the cornerstone of an effective customer management program in a time of supply disruption:
- Prioritize your customers by profitability;
- Incorporate your emerging channel strategies;
- Align sales compensation with your priorities;
- Develop product substitution groups;
- Prevent over-ordering;
Together, these will ensure that your company will emerge from this difficult period in a much better position than when it commenced, hurtling past your scrambling competitors.
Jonathan co-wrote an article which directly speaks to maximizing profitability and customer loyalty in this time of shortages. It has just been published in several leading magazines/websites, including CFO.com and Chief Executive Officer:
In this webinar, Jonathan will explain how to develop a pragmatic customer management strategy for this difficult period based on these five rules.
He has authored over two hundred books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, called “The Bottom Line,” in Harvard Business School’s Working Knowledge e-newsletter (hbswk.hbs.edu) for four years, and he is currently posting a monthly podcast called “Profit Levers” (www.profitisle.com/podcasts/).
Dr. Byrnes is the founding partner of Profit Isle (www.profitisle.com), a SaaS company that has created proprietary big data profit analytics that have produced sustained 10-30% year-to-year profit increases on tens of billions of dollars of client revenues.
He has advised over one hundred major companies, healthcare institutions, and industry associations, Dr. Byrnes has led a number of projects that have produced high value and lasting innovations, including direct development of profit-based market segmentation, profit mapping, vendor managed inventory, and pipeline inventory systems. Dr. Byrnes serves on the Board of Directors of MSC Industrial Direct (NYSE - MSM).
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