cordially invites you to join us for a virtual webinar entitled
CORONAVIRUS: FIVE RULES FOR GROWING CUSTOMER LOYALTY
MIT Senior Lecturer Jonathan Byrnes (HBS DBA'80)
WEDNESDAY, MAY 20, 2020
5:00pm - 6:00pm
Webinar via Zoom
No cost to attend
Attendance is limited to the first 100 registrants, so register early!
Five rules form the cornerstone of an effective customer management program in a time of supply disruption:
- Prioritize your customers by profitability;
- Incorporate your emerging channel strategies;
- Align sales compensation with your priorities;
- Develop product substitution groups;
- Prevent over-ordering;
Together, these will ensure that your company will emerge from this difficult period in a much better position than when it commenced, hurtling past your scrambling competitors.
Jonathan co-wrote an article which directly speaks to maximizing profitability and customer loyalty in this time of shortages. It has just been published in several leading magazines/websites, including CFO.com and Chief Executive Officer:
In this webinar, Jonathan will explain how to develop a pragmatic customer management strategy for this difficult period based on these five rules.
He has authored over two hundred books, articles, cases, notes, and expert submissions. He wrote a monthly column on managing profitability, called “The Bottom Line,” in Harvard Business School’s Working Knowledge e-newsletter (hbswk.hbs.edu) for four years, and he is currently posting a monthly podcast called “Profit Levers” (www.profitisle.com/podcasts/).
Dr. Byrnes is the founding partner of Profit Isle (www.profitisle.com), a SaaS company that has created proprietary big data profit analytics that have produced sustained 10-30% year-to-year profit increases on tens of billions of dollars of client revenues.
He has advised over one hundred major companies, healthcare institutions, and industry associations, Dr. Byrnes has led a number of projects that have produced high value and lasting innovations, including direct development of profit-based market segmentation, profit mapping, vendor managed inventory, and pipeline inventory systems. Dr. Byrnes serves on the Board of Directors of MSC Industrial Direct (NYSE - MSM).
Not yet a member of the Harvard Club of Miami? Here's why you should join!
Join the club or renew your membership today by visiting HERE! or email our club administrator at email@example.com to request an application.
Membership benefits include access and discounts to exclusive "but for Harvard" programs, cultural activities and social events; exclusive networking opportunities; connections through social media focused on professional and personal networking, career opportunities and job postings; and much more.